Jakarta, Indonesia – January 02, 2025:
Creador, a prominent private equity firm in South and Southeast Asia, has acquired a controlling stake in MG Group, Southeast Asia’s leading B2B hospitality marketplace. This strategic investment positions MG Group to expand globally, leveraging its advanced technology platform and extensive network of over 350,000 accommodation suppliers and 8,000 global buyers.
Asia: The Birthplace of Global Travel Innovation
Asia now accounts for the largest share of global travel, driven by its burgeoning middle class, rapid urbanization, and a younger demographic eager to explore the world. MG Group, deeply embedded in this dynamic region, is uniquely positioned to spearhead the future of B2B hospitality from its Southeast Asian stronghold. With its scalable, low-cost model and proprietary technology, Creador’s acquisition of MG sets the stage for global expansion.
MG Group’s Market Impact
MG Group’s proprietary micro services-based platform, MG Jarvis, is revolutionizing B2B hotel distribution by delivering rapid low-cost connectivity and high quality, real-time distribution. With Southeast Asia experiencing a travel boom fueled by a burgeoning middle class and rapid digital adoption, MG Group plays a pivotal role in connecting global buyers and suppliers with unparalleled efficiency. In 2024, MG Group achieved a year-over-year growth rate of nearly 50%, this growth underscores MG Group’s ability to scale its low-cost, high-impact distribution model across diverse markets. Hotels appreciate MG’s platform's ability to allow them maintain tight and granular level controls over their distribution across B2B channels and markets as well as MG’s strength in the TTA segment.
Executive Insights
Creador’s Founder and CEO, Brahmal Vasudevan, shared his vision for the partnership:
“Asia is not just the largest travel market; it’s the region defining the future of travel. MG Group’s innovative platform and lean business model make it uniquely equipped to lead the next wave of growth in global B2B hospitality. With this investment, we are building a global platform from the world’s fastest-growing region.”
Wong Chee-Yann, CIO of Northstar, commented:
“Under Brett Henry’s leadership, MG Group successfully navigated the Covid pandemic’s significant impact on the hospitality sector during 2020-22 and emerged stronger than before. They did that by taking the opportunity to digitalize operations, which improved productivity substantially, and established global strategic partnerships, such that MG Group delivered strong profitable growth from 2022. We look forward to MG Group’s continued growth and success.”
Welcoming Creador’s investment, Brett Henry, President Director and CEO at MG Group, remarked:
“This is a defining moment for MG Group. Partnering with Creador provides us with the resources and expertise to expand our footprint, strengthen our platform, and deliver even greater value to our partners. Together, we will shape the future of B2B hospitality in Southeast Asia and beyond. I would like to thank Northstar for their steadfast support during the Covid pandemic years and for enabling MG Group’s digital transformation, which laid the foundation for our current success.”
About MG Group
MG Group is Southeast Asia’s leading B2B hospitality marketplace, connecting over 8,000 global buyers with more than 350,000 accommodation suppliers. With its proprietary MG Jarvis platform, the company has redefined hotel distribution by offering dynamic pricing, seamless connectivity, and a scalable, low-cost model. MG Group’s achievements include a 50% year-over-year growth rate, partnerships with leading hotel chains across Southeast Asia, and recognition as a pioneer in the next generation of B2B hospitality technology.
About Creador
Creador is a private equity firm with a proven track record of investing in growth-oriented businesses across South and Southeast Asia. With a portfolio that includes Indonesian success stories like Hermina Hospitals and Cimory, Creador has consistently driven local and regional growth. This acquisition reflects Creador’s commitment to empowering transformative businesses to achieve global impact.
For more information about MG Group’s transformative role in B2B hospitality or to schedule interviews with
Creador and MG Group executives, please contact:
Jessica Dwita
Mobile: +6287871060607